Monday, December 13, 2021
Location: Nassau Suite, 2nd Floor
Time: 11:00 a.m. – 12:30 p.m. ET
In an age of high-quality content, social media has become the go-to destination to gain immediate reach to the sports fan. Whether it’s a cinematic take on a recent event, a graphic to highlight an accomplishment, or a well-crafted hype video about an upcoming rivalry game, production crews are developing material that encapsulates the passion of their fanbase and tells the story about a team’s season. This workshop will allow creatives to break down their thought processes, spotlight some of the reliable technologies they use to streamline operations, and showcase some of their best posts or reels throughout the past year.
* Agenda subject to change
| 11:00 - 11:45 a.m. | Deep-Rooted Rivalries: Creatives Develop Content to Fire Up a Fanbase Anger and aggression will be displayed between rivals on gameday, but the palpable tension is curated before the first whistle. Without having any impact on the field of play, generating hype and energy for a highly anticipated matchup is the only way ofengaging a fanbase. Creatives entrenched in collegiate- and professional-sports rivalries discuss how they evoke emotion in their content, how tapping into nostalgia and history is key, and more. |
| 11:45 a.m. - 12:30 p.m. | Player Access: Technology Helps Teams Bypass In-House Restrictions In the midst of the 2021 season, digital teams are experiencing a little more freedom than last year while also dealing with a handful of lingering restrictions. Some franchises may have more leeway than others, so in this panel, individuals compare their current work situations, how they’ve changed their strategy to lean on other forms of content, and how technology is bridging the physical gap between themselves and areas where access is not allowed. |
| 12:30 - 1:30 p.m. | Networking Break in Exhibit Area |