Monday Social Sports Workshop

Monday, December 13, 2021
Location: Nassau Suite, 2nd Floor
Time: 11:00 a.m. – 12:30 p.m. ET

In an age of high-quality content, social media has become the go-to destination to gain immediate reach to the sports fan. Whether it’s a cinematic take on a recent event, a graphic to highlight an accomplishment, or a well-crafted hype video about an upcoming rivalry game, production crews are developing material that encapsulates the passion of their fanbase and tells the story about a team’s season. This workshop will allow creatives to break down their thought processes, spotlight some of the reliable technologies they use to streamline operations, and showcase some of their best posts or reels throughout the past year.

* Agenda subject to change

11:00 - 11:45 a.m.

Deep-Rooted Rivalries: Creatives Develop Content to Fire Up a Fanbase

Anger and aggression will be displayed between rivals on gameday, but the palpable tension is curated before the first whistle. Without having any impact on the field of play, generating hype and energy for a highly anticipated matchup is the only way ofengaging a fanbase. Creatives entrenched in collegiate- and professional-sports rivalries discuss how they evoke emotion in their content, how tapping into nostalgia and history is key, and more.
Moderator: Kristian Hernandez, SVG, Associate Editor and Social Media Manager
Tyler Brosious, New York Islanders, Social Media Manager
Will Carafello, New York Mets, Senior Director of Social Media
Emma Kaptein, New York Football Giants, Manager, Social Media

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11:45 a.m. - 12:30 p.m.

Player Access: Technology Helps Teams Bypass In-House Restrictions

In the midst of the 2021 season, digital teams are experiencing a little more freedom than last year while also dealing with a handful of lingering restrictions. Some franchises may have more leeway than others, so in this panel, individuals compare their current work situations, how they’ve changed their strategy to lean on other forms of content, and how technology is bridging the physical gap between themselves and areas where access is not allowed.
Moderator: Kristian Hernandez, SVG, Associate Editor and Social Media Manager
Matt Ferrara, Grabyo, Director, Customer Success
Perry Mattern, New York Jets, Manager, Social Media
Shana Stephenson, New York Liberty, Chief Brand Officer

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12:30 - 1:30 p.m.

Networking Break in Exhibit Area

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